30 tools, 30 days.0 → 10k.
Every day I ship one tool that automates part of the content pipeline. That same day, I make the video using the tool I just built. A working engineer, on Instagram and TikTok, live.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
Follower journey · 0 → 10k
How the challenge works
tool to video, every day.
same day. screen-recorded. publicly logged.The loop. Every day, one tool ships, and that day’s video walks through it. Each new tool replaces a manual step in making the next video, so by Day 30 the content pipeline is mostly running on tools that didn’t exist on Day 1. The videos showcase the tools. The tools shape the next video. The loop accumulates.
What you’ll see. Reels on Instagram and TikTok, ~30 seconds each. Each one opens with a quick intro to camera (what shipped that day, where it fits), then the new tool walked through, then where it slots into the pipeline making the next reel. Every shipped tool also gets its own setup guide here too, allowing you to follow along.
What you'll get if you join
Every comment-keyword guide, unlocked.
Subscribe once and your email becomes the key. Comment the keyword on a reel like usual — when you land back on the guide page, type your email and the site lets you straight in. No waiting on a delivery email. No daily inbox blast.
The 30-day case study.
On day 31, I publish the full breakdown — what worked, what didn't, every follower number, every flop. Subscribers read it first.
First look at the bigger builds.
New apps, new series, waitlists for what I’m building next. Subscribers hear it first. Not every script and skill — just the launches worth showing up for.
Stay in the loop
The full 30-day postmortem lands here first — what worked, what flopped, real revenue numbers, the honest writeup of what I'd do differently. After that, you hear when new tools ship or when the next experiment is starting.